From Hallowed To Shallow? The Evolution of Halloween As A Consumer Ritual

The Narcissistic (American) Anthropologist


It’s scary how our consumer culture latches on to a spooky cultural tradition and manages to find ways to make it economically viable. That being said, I am excited about all the leftover mini-snickers bars I am going to have this year.

I thought it appropriate to try and find some sort of anthropological explanation of the origin of this frightful holiday. And i’ll be darned If I didn’t find an entire dissertation; well, a very thorough and interesting article from 1998 that was published in the Washington Post AND co-authored by one of my favorite practicing consumer anthropologists – Patricia Sunderland.

The link to the article is here: but the full text is below for your convenience. This is a treat, not a trick. Go grab a pumpkin’ spice latte and hunker down-this is a good one:

Halloween, perhaps our weirdest annual celebration, is even stranger than it…

View original post 2,542 more words


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